This could be good for the hyper-casual market by forcing companies to create higher quality products, however, this could also negatively affect the market as it gets oversaturated with cheap games. More games mean more competition and companies like Appnile will have to work harder to create games that get to the top of the charts. Look for them on the company site in the coming months.Īs more and more companies enter the hyper-casual market we will see a lot more of these games available for download. Two up-and-coming games called Beauty Organic and Eyescream are still being worked on but should ready for launch soon. So we chose to do more unique genres to compete with other companies.”Ĭurrently, Appnile is working hard to expand their inventory. It’s just statistics that show that more than half of the users are male for these types of games.
I’m not saying these games are only for male players. But if you look at these games they are mostly shooting, action, or other male-oriented games. The concept of this game is simply about painting and decorating fingernails and its already trending in multiple countries and has passed 200,000 downloads.Ĭommenting on women gamers company founder Lin Zhao pointed out that “Today hyper-casual games occupy the top charts in US and European countries. Founded in May 2018, and based in China, this company has already seen a good deal of success with their flagship game Nails Done. One such company, Appnile, has been putting its efforts into creating hyper-casual games specifically for the female market. In an industry where most of the revenue comes from ads, and. In 2018, the total mobile games market stood at 50 billion, of which 10 billion came from in-game advertising and the rest from in-app purchases. New companies are already popping up around the globe to try and capitalize on the situation. Hyper-casual games have captured the mobile games industrys interest ever since the incredible meteoric rise of Flappy Bird in 2014.
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